The Directors are engaging advisors to help build a business strategy moving forward. The key short term objective is to build cash flow. KFSU has recently secured funding to undertake the following:
Building Phytocel Sales
The key market opportunities identified are in the Baking, Gluten Free products and Processed Meats areas.
The KFSU website and brochures have been updated to reflect the Phytocel sales focussed approach. The KFibre website will be the retail sales portal.
New GM Sales-Paul Scells
Paul has joined us with vast experience in the ingredients business. He attended the Natural Products Expo in the US in March and is now implementing the agreed sales plan. He will be managing Distributors.
New product trials
These have now been commissioned to prove to customers the unique benefits of Phytocel™. All trials to date have shown Phytocel™ to outperform other ingredient competitors.
Sales to date
Currently the business has a base of small customers that we are looking to expand. We have committed forward orders from one customer for 2 years.
The business has had a very successful record in obtaining grants to assist us in bringing our innovative product to market. We have just completed documentation for further grants to assist the business with funds to help sales.
Naturally Good Expo-Sydney May
Great interest was shown by the many potential customers who connected with us at this recent Expo. The Naturally Good Expo has dobled in size in 12 months and looks like being a key way for KFSU to create awareness about Phytocel
Paul Scells and Gordon Edwards of KFSU talking to attendees at the Phytocel stand